TQB Brands Pty Ltd   ABN 20 932 104 369    Established in 1984 - more than 30 years serving Australia's trade.

About TQB Brands Pty Ltd 

TQB Brands has grown to become one of the largest garage equipment suppliers in Australia and market recognised leading brands TradeQuip, Borum and Red Label. We offer an extensive range of products, including Garage & Workshop, Industrial, Agricultural and Vehicle Service Equipment. We continually strive to introduce new and innovative tools and equipment for the professional, which comply or exceed international standards, never compromising on quality to achieve great value for money. 

 

 
Our ‘Flagship’ brand of mid-range workshop equipment,'TradeQuip' is designed for use in a demanding workshop environment by professional users. With proven and trusted “Made for the Trade” reliability, 'TradeQuip'  branded products offer the very best in performance for an affordable price. All backed by a 1year trade guarantee across 1,000+ distributors Australia wide.
 
   

Our premium range of "Borum Industrial" equipment, has been manufactured to exacting standards for the past 30 years, We specify industrial quality components and design to ensure a long and durable working life in an industrial environment. Our "Borum Industrial" range of equipment is focused on achieving world-class professional standards, reliability, quality, and innovation whilst delivering great value. 

                      

Our entry level range of garage equipment is offered under the brand “Red Label”. It’s positioned as our price fighter range of products, designed for occasional use in a workshop environment. Our challenge with this short range of popular products, is to offer a “Great Price” whilst maintaining ‘fit for purpose’ quality assurance standards. Most "Red Label" branded products come with a Limited 1 year Warranty.

      

AUSTRALIAN OWNED & OPERATED SINCE 1984!

Established in 1984, TQB Brands Pty Ltd (formerly Borum Tools & Equipment) has been renowned as a progressive and a proudly owned Australian tool and equipment company. Originally specialising in light machinery and hand tools, the business has established an enviable reputation working closely with many loyal retail distributors throughout Western Australia.

Opened in the Perth suburb of Willeton by Robin and Michelle Anderson in 1984 and after 22 years of steady growth, the business was acquired by the da Camara & de Castro families in May 2006. Borum Importers continued operations from the same location in Willetton and weathered the GFC unscathed.  In March 2011, it was decided by majority shareholders that Borum Importers be put on the market for sale.  Miguel da Camara, the Managing Director at the time, decided to acquire Borum Importers in its entirety, and as of 1 July 2011 Borum Tools & Equipment was established. 

After a period of solid growth, Miguel convinced his wife, Tessa, to leave her career in Recruitment to help him further grow the Borum Importers business. What ensued was an investment from Tessa to become an owner in the business and 3 more years of double digit growth.

With increasing success and a strong focus on continual growth, Miguel and Tessa were approached to acquire the much larger national tool & equipment wholesaler "TradeQuip" in June 2015. On 24 September 2015 Miguel and Tessa, along with their new partner Scott, purchased the TradeQuip brand and became TQB Brands Pty Ltd.

The much larger 'TradeQuip' brand was acquired due to it's reputation as a leading national wholesale supplier of automotive and industrial equipment for the professional trade market and established distribution network in Victoria. Over its 14 year history the TradeQuip business had grown a successful distributor network of more than 1,000 reseller outlets and offered an established customer-base spanning across every Australian state and territory. The TradeQuip range also added a large number of mechanical workshop products suited to the industrial and automotive markets. This diverse range added many products designed specifically for professional automotive or engineering workshop users and included tools suitable for specialist applications.

For Borum Importers, 'TradeQuip' represented a great fit with its strategic growth plans. Being based in Western Australia, the 'TradeQuip' acquisition offered Borum Importers a solid entry into the Victorian market and, critically, an established base for expansion nationally. 

With a focus on pure value-added import, marketing and distribution services, the TQB Brands mission has always been to deliver an unparalleled level of service, support, and competitive pricing to customers of retail outlets in the automotive, industrial and hardware sectors.

Our strategy will always be to provide our trading partners the advantages associated with solid and diverse supply. Our values include striving for continuous improvement in the delivery of products and services to our market place. For our distributors this means strategic marketing, continual category development, competitive pricing, on-time delivery and product reliability.

Now with a nationwide distribution network, a 3 strategically located distribution centres, TQB Brands Pty Ltd will continue to develop its business through recognition of being a strategic long term reputable supplier of garage equipment, light machinery and tools to the Automotive and Industrial markets.

The TradeQuip, Borum & Red Label brand philosophy will be continually developed to become market leading for its quality, innovation and value for money.

 

 

Our Vision

To distribute respected globally sourced Garage Equipment products via our national distributor network. in the Automotive, Transport and Industrial markets. 

 

Our Mission

 TQB Brands Pty Ltd is committed to supplying innovative, effective and technically advanced trade quality equipment for professional auto repairers and industrial users.

 

Our Values

TQB Brands Pty Ltd evolving strength will be defined by 5 core values.

- Commitment to customer service excellence

- Building strong long term relationships through honest communication

- Promotion of loyalty integrity and respect

- Taking responsibility

- Continous improvement

These key values will be crucial to the development of our business culture, brands and strategy